BJ’s Wholesale Company

BJ’s staffs their toughest location with programmatic ads on social media

About

BJ's Wholesale Club is a leading operator of membership warehouse clubs in the Eastern United States, operating more than 220 clubs and over 150 BJ's Gas locations in 17 states.

CountryUnited States

IndustryRetail

Size25,000+ Employees

Problem

Lack of Candidate Flow

Like many other companies, BJ’s had trouble keeping all of their frontline roles fully staffed due to the ongoing labor shortage. The problem was especially bad at locations servicing small suburbs and resort towns where a small population made it difficult to source large numbers of candidates.

Portsmouth, NH

BJ’s had a club at Portsmouth, New Hampshire which was a resort town. This club urgently needed additional staff, but BJ’s found it difficult to source candidates. Prior to using Eventus.io, BJ’s sourced most of their candidates from job boards like Indeed and ZipRecruiter; however, at Portsmouth they simply weren’t receiving any applicants.

To make the problem worse, BJ’s direct competitors Whole Foods and Wal-Mart had locations nearby and were bidding on the same talent with very competitive wages.

Solution

Sourcing Candidates Outside of Job Boards

Given how small the population at Portsmouth is, the reality was that BJ’s needed to find talent that wasn’t active on Indeed. Social media gave them this opportunity since most people engage with it at least one to two hours a day whereas the number of people actively engaging job boards is much smaller.

BJ’s partnered with Eventus.io to expand the exposure of their job opportunities onto channels like Instagram, Facebook, and TikTok. Specifically, Bj’s used Eventus.io to launch AI driven programmatic ads on social media.

Solution Showcase

Programmatic Ads

These programmatic ads used data to intelligently target suitable candidates that had the best fit for BJ’s as opposed to using a “Post and Pray” approach on job boards. To illustrate, for their frontline roles BJ’s targeted candidates within the Portsmouth area that had qualifications such as retail experience, a valid driver’s license, and open availability.

About

BJ's Wholesale Club is a leading operator of membership warehouse clubs in the Eastern United States, operating more than 220 clubs and over 150 BJ's Gas locations in 17 states.

CountryUnited States

IndustryRetail

Size25,000+ Employees

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Results

At a location that typically had very little candidate flow, Eventus.io’s AI driven programmatic ads brought in over 90 candidate conversations within the span of 10 days for BJ’s recruiters.

Additionally, since candidates with specific qualifications were targeted, BJ’s recruiters could further screen the candidates knowing that they already had the proper prerequisites for their roles.

Despite dealing with a tough labor market at Portsmouth, BJ's was able to:

  • 9x the number of hires they made compared to Indeed
  • Expand their employer brand onto social media
  • Staff one of their toughest locations
  • Create a new source of talent pipeline
  • By leveraging Eventus.io, BJ's reached a candidate pool beyond what existed on job boards to drive more candidate flow, and more importantly, they gained a competitive advantage over industry peers since their competitors weren’t utilizing social channels like TikTok and Instagram to source talent.

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